Jonathan Berman
Partner
Jonathan Berman brings six years of experience at the forefront of South Africa’s sports live-streaming landscape to his role as a partner at Hungry Machine. As a preferred supplier to SuperSport Schools, he has worked extensively across the school and grassroots sports environment, producing and delivering live sporting content to online audiences.
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Over this time, Jonathan has developed a deep understanding of not only how sports are broadcast, but how audiences experience sport online. His focus has increasingly shifted towards improving the viewer journey — making broadcasts more engaging, accessible and connected to the communities, teams and athletes behind the action.
This experience has helped shape the thinking behind Hungry Machine Sports Apps: a new generation of digital platforms designed to bring together live streaming, sports content, communities and the broader fan experience.
Hungry Machine is the result of six years of asking a simple question: how can we make watching and experiencing sport online better?